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Muse Boutique

Muse Boutique

Web Design for an Irish Boutique fusing fashion and artistry

Nestled in the heart of Waterford City, Muse Boutique is more than just a boutique; it’s a captivating fusion of fashion and artistry. From its stunning storefront to the carefully curated selection of brands, Muse exudes a unique charm that has captivated fashion enthusiasts for years. As admirers of Muse and its distinctive offerings, we were thrilled when Clodagh approached us for assistance.

Project Overview

Despite the challenges posed by the pandemic, Clodagh’s determination to adapt and thrive in the digital realm inspired us to quickly get the Muse Boutique website developed without compromising its aesthetic integrity.

Clodagh wanted the following for her website:

  • A Simple Look: Clean and minimalist design to highlight the beauty of Muse’s collections without unnecessary clutter.
  • Ease of Use: Intuitive navigation and user-friendly interface for a seamless browsing experience.
  • Ease of Use in the Backend: Streamlined backend functionality to empower Clodagh to manage and update her website effortlessly.

The Process

Our journey with Clodagh began with an in-depth conversation to understand her vision and requirements for the website. With the onset of the pandemic, Clodagh recognised the importance of establishing an online presence to supplement her social media efforts and facilitate remote sales.

While she excelled on social platforms, transitioning to e-commerce presented new challenges that we were eager to help overcome.

Throughout the development process, we collaborated closely with Clodagh, guiding her through every step and ensuring her comfort and confidence in using the website’s backend.


From content gathering to site development, our goal was to create a visually striking yet user-friendly platform that aligned seamlessly with Muse’s aesthetic.

Following the site’s completion, we conducted an in-person training session with Clodagh, providing comprehensive instruction on managing and updating all aspects of her website.

With newfound confidence in her digital capabilities, Clodagh is now equipped to navigate her online journey with ease, ensuring Muse continues to inspire and delight its clientele both in-store and online.

User Testing
Soft Launch
Official Launch
In-person Training

Project Details

Technology Used

  • WordPress

  • WooCommerce

Project Length

  • 6 weeks

Website Features

  • Click and Collect

  • Giftcard purchase

Muse Boutique