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The Importance of Good Photography


It has been said that your website and brand is only as good as your photography, and we couldn’t agree more. First impressions are lasting impressions, so make it count with visually appealing imagery.

90% of information transmitted to our brains is in fact visual.

Before your customer even considers reading your text, they are drawn firstly to your photography.

Welcome to the visual revolution of web design, where captivating imagery reigns supreme. In a world saturated with digital content, it’s not just about being seen—it’s about being remembered.

At Cherry Bird, we understand the pivotal role photography plays in crafting an unforgettable online presence. Just take a glimpse at the transformative effect high-quality imagery had on our recent project for Waterford Walls.

Investing in Professional Photography

While stock imagery offers a cost-effective solution, investing in professional photography yields unparalleled benefits. Bespoke visuals not only differentiate your brand but also afford you creative control over your narrative. Whether highlighting unique selling points or showcasing your brand’s personality, professional photography elevates your digital presence to new heights.

Your website is more than just a digital storefront—it’s a visual experience waiting to unfold. With high-quality photography as your secret weapon, you have the power to captivate, engage, and convert your audience like never before. At Cherry Bird, we’re here to transform your digital vision into a captivating reality. Contact us today to discover the transformative potential of stunning photography in web design.

Why High-Quality Photography Matters

If you are investing in your website, you need to invest in your photography. We can’t stress it enough, it can make or break your website. Here are some reasons why high-quality photography matter…

    • In a sea of digital noise, striking imagery acts as a beacon, drawing users in with its visual allure. With an overwhelming barrage of advertisements bombarding us daily, only the exceptional stand out. Quality visuals serve as your first impression, enticing users to delve deeper into your content.

    • In the age of social media dominance, the adage “a picture is worth a thousand words” holds truer than ever. Incorporating well-crafted images into your social media strategy is akin to unlocking a wider audience and fostering deeper engagement. With platforms like Facebook prioritising meaningful interactions, compelling visuals are your ticket to enhanced visibility and interaction.

    • Picture this: you stumble upon a website or social media campaign with lacklustre imagery—would you trust their products or services? Unlikely. Quality visuals signal professionalism and attention to detail, instilling confidence in your brand. Conversely, subpar images may inadvertently convey a message of mediocrity, deterring potential customers.

    • In a digital landscape saturated with information, visuals serve as powerful storytelling tools. High-quality imagery breathes life into your brand, effectively conveying its essence and offerings. Whether showcasing product features or service benefits, compelling visuals transcend language barriers, fostering deeper connections with your audience.

    • When it comes to online marketing, visuals are your silent salesperson, silently persuading potential customers with their irresistible charm. From capturing attention to building trust and encouraging engagement, quality photography lays the foundation for increased conversions. In the competitive arena of e-commerce, stunning visuals can be the deciding factor between a sale and a missed opportunity.